The Snack That's
Made To Move
Brand Introduction for Costco – March 2026 – Confidential and Proprietary
Who We Are
The Betters Brothers Story
- The Brothers All Natural brand story starts with two brothers in Upstate NY
- Founded by Travis Betters and his brother in 2005
- 70-year family legacy of excellence in processed fruits and vegetables
- Started with 1 core SKU (Apple .35oz), and have grown to 22 SKU’s
World Class Supply Chain
- World-class supply chain and operations team committed to delivering reliability and efficiency for you
Category Captain
- Category captain setting the standard for premium freeze-dried fruit
- 100% real fruit with no additives – the clean-label standard for the category
- Allergen-friendly products that expand shopper accessibility
- Light-weight and always ready-to-go
- Broad consumer appeal and growing demand
Celebrating 20 years of proven performance… and the best is still ahead!
Consistent Category Gains and Proven Staying Power
🍎Brothers represents 32% of the FD category in 2025
🍎3 Year CAGR for Total Category 23%
🍎3 Year CAGR for Brothers 12%
Top 2 Items Account for 65% of Total Category and Are Growing
Strawberry is the best performing SKU and fastest growing
Brothers All Natural carries top 5 SKU’s in freeze-dried fruit category
Unlock growth in 2026 with core time distribution
Drive Value With Core Items:
- 4oz 2-pack
- 15-Pack Variety: Strawberry, Apple, Strawberry Banana
SALES +~$450k
per region
per rotation
Unlock growth With LTO in 2026
Back-To-School Display Program
- Toy Story 15-Pack Variety
SALES
+$4K
PER STORE
Unlock promotional growth in 2026
Back-To-School Display Program
- Toy Story 15-Pack Variety
SALES +$7K PER STORE
Situation: A Clear unmet need at check out
- 89% of snack-sized food items and beverages at store check out lanes are unhealthy*
- 80% of consumers would prefer stores offer more healthy items at checkout*
Opportunity:
- Provide a healthy and comparably priced alternative to sugary high-processed items
Solution:
- Place XXXXXXXX on Fence Line or End Cap
Success Story:
- (Region success story?)
Fruit IS Better With Brothers
Melissa McCormack
1175 Lexington Avenue
Rochester, NY 14606 USA
Phone: +1 585-343-3007 x118
Fax: +1 585-343-4218
mmccormack@brothersinternational.com
Geremy Stowe
1175 Lexington Avenue
Rochester, NY 14606 USA
Phone: +1 585-343-3007 x140
Fax: +1 585-343-4218
gstowe@brothersinternational.com
Joel Edel
joel@accelerationbrokersales.com